Fairmont Quasar Istanbul brought an innovative breath to the New Year celebrations with Augmented Reality (AR) works. Four types of AR works integrated the hotel's unique atmosphere, providing visitors with unique moments.
The first augmented reality artwork was created using artificial intelligence to blend modern technology with traditional aesthetics, inspired by postcards from the past century. While other works offer visitors the opportunity to interact directly with art with their interactive features and surprise interactions, they have turned into an adventure that invites them to explore every corner of the hotel. AR works designed by Tooken Technologies reinforced the luxurious and innovative character of the hotel, offering guests a layered cultural experience beyond standard accommodation.