
Tooken brought Fenerbahçe jerseys, sponsored by Otokoç Otomotiv, to the digital world on the Spatial platform. The "Proudly Since 2021" exhibition showcased iconic jerseys that have significantly influenced Fenerbahçe's history in a virtual setting, allowing visitors to explore them. Users visiting the exhibition had the opportunity to examine the history of each jersey. They showed loyalty to Fenerbahçe in the virtual world by customizing their avatars with the new season jerseys. This digital experience offered an interactive platform for fans to travel back in time and carry their ties with their club into the future. The project initiated by Otokoç Otomotiv aimed to preserve Fenerbahçe's heritage in the digital world.