Inspired by the motto "Care for Your World" Kale Seramik designed a unique 3D Augmented Reality (AR) work for its Kalesinterflex product with the Yin Yang concept. This innovative work highlighted the importance of a sustainable lifestyle, emphasizing sustainability and harmony with nature.
The AR work exhibited at Cersaie, one of the world's most prestigious ceramic fairs held in Italy, attracted significant attention from visitors worldwide. The 'Care for Your World' AR study presented the environmentally friendly and innovative features of the Kalesinterflex product to visitors with an interactive experience while strongly expressing Kale Seramik's commitment to the environment and sustainability. Thanks to this unique AR work developed by Tooken, fair participants had the opportunity to explore the aesthetic aspects of Kale Seramik's product range. They were inspired by the steps that can be taken for a sustainable future.