Marketing Türkiye signed a significant research project to celebrate the 100th year of the Republic of Turkey with enthusiasm. The "Brands Carrying the Values of the Republic" research identified brands that reflect the values of the Republic. Utilizing the information obtained from the "Brands Carrying the Values of the Republic" research, the VR (Virtual Reality) experience area, "Eternity Museum", was launched on Spatial. This initiative aims to showcase brands that highlight the ideals symbolized by the Republic, thereby transferring Turkey's history and legacy to future generations on a virtual platform.
The Eternity Museum, designed with the infinity symbol, proudly displays the Turkish flag and emphasizes the lasting impact and deep respect for the Republic. The collaboration with Divan Kuruçeşme also shows how brand interactions can be facilitated in the Web 3.0 world. The Eternity Museum creates a meaningful connection with the new generation by transmitting the inspiration from Turkey's past into the present and future.