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MediaMarkt Tech Digital Twin Introduced at the Annual Press Conference

MediaMarkt Tech Dijital Twin Sanal Gerçeklik Mağazası

MediaMarkt has integrated its in-store and omnichannel shopping experiences with Virtual Reality (VR) technology in the Web 3.0 world, presenting a vision that surpasses global standards. Through the "MediaMarkt Tech Digital Twin Project" developed on the Spatial.io platform, the company offers customers an interactive and technology-driven version of the physical shopping experience, accessible from anywhere.


The "Tech Arena Digital Twin Project" was unveiled to the press during MediaMarkt's annual strategy and investment meeting at Çırağan Palace. Journalists attending the event had the chance to experience the digital twin firsthand via VR technology, and they expressed their admiration for the project. As part of MediaMarkt's digital transformation strategy, the project was introduced as a key element in showcasing how the company is making a difference in the retail sector through advanced technologies.

This innovative project merges the physical and digital worlds and is essential to MediaMarkt's forward-looking vision. By bringing the in-store experience into the virtual world, the project allows users to explore, interact with, and personalize their shopping experience through virtual products.


By leveraging Virtual Reality and Web 3.0 technologies, this project pushes the boundaries of the retail world, highlighting MediaMarkt's commitment to enhancing customer experience and investment in technology. The project, presented to the press, demonstrated the significant role that digitalization will play in MediaMarkt's growth strategies for the coming years.

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