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MediaMarkt Unveils Digital Tech Twin Project with Impressive CGI & VFX Work

MediaMarkt CGI VFX Project

MediaMarkt has opened the doors to a new era in the shopping experience with impressive CGI and VFX work, digitally transforming Marmara Park AVM into MediaMarkt Tech Arena. In the project, a young character emerged from a shopping mall, wearing VR glasses, showcasing a vision of the future of shopping to the audience. This captivating visual narrative illustrates how the digital and physical worlds can be integrated.


For the first time in Turkey, the human element was used in CGI and VFX work, strongly reflecting Mediamarkt's digital transformation vision. This innovative project revealed the brand's commitment to technology and its strategic steps for the future.

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